MARKETING GOALS AND THE QUALITY SYSTEM IN THE MANUFACTURING INDUSTRY

Eshija Shehabi

Abstract


Industry is an economic activity that takes place from the raw material to the final production. An industry is a group of related enterprises based on their primary business activities. In modern economies, there are dozens of industry classifications, which are usually grouped into larger categories called sectors. A group of companies with their sectors collaborate to produce a final product.

Individual businesses or companies are usually classified in an industry based on their largest sources of revenue.

The goals of individual or grouped companies are achieved only with a common marketing mission and with a genuine quality system.

Keywords: industry, quality, marketing, etc.


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DOI: http://dx.doi.org/10.0001/ijllis.v9i5.2084

DOI (PDF): http://dx.doi.org/10.0001/ijllis.v9i5.2084.g2505

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