Creative Use of Proper Names in Persian

Mohsen Bakhtiar


Proper names can be creatively and systematically used to conceptualize certain aspects of individuals’ actions and behaviors in a particular culture. Combining Kövecses and Radden’s (1998) and Brdar and Brdar-Szabó’s(2007) account of proper names, it is hypothesized that a metaphtonymic model comprising of a basic CATEGORY FOR PROPERTY metonymy followed by a metaphorical tier shapes much of the conceptual structure of figuratively used proper names in Persian. Data analysis indicates that negative salient properties of proper names are predominantly used to metaphorically conceptualize physical and behavioral traits of individuals in Persian. Furthermore, proper names in Persian participate in compound formations as a constituent motivated by a number of factors including morphological (re)segmentation, rhyme and alliteration.

Keywords: Proper names, metonymy, metaphor, conceptual model, Persian culture.

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