A Dramatistic Analysis of Rhetorical Strategies of Albania Election 2009
Abstract
This paper examines the communication strategies during the 2009 Albanian Parliamentary election, revealing influences in the direction the country takes; and differences of rhetorical choices between the two coalitions’ leaders. Twenty-four speeches analyzed were held during the campaign, by the leaders themselves, in twelve districts of the country, the first section of the paper is a description of the situation necessary to understand their rhetoric, the perceived character of the leaders, and the issues discussed. After a summary of the transition rhetoric, the situation in the country, the region, and the European Union issues conclude the first section of the study. The second section is the methodology and the findings of the analysis of the artifact, consisting of five main themes generated from the analysis of the speeches. The analysis of the themes is based on the crossing of Burke’s Dramatism as “philosophy of language” with Weaver’s concepts of rhetoric, culture, and ultimate terms. The third section is the pentad analyses of both leaders Berisha and Rama, which will be employed to discover the rhetoric's motives and Weaver’s ultimate terms as an expression of the ultimate values and worldview of the rhetoric. The effect of their rhetorical choices and the differences between these choices will be discussed in the fourth section, followed by conclusions, limitations of this study, and suggestions for future research. The rhetoric of 2009 parliamentary election in Albania proved that rhetoric marks the beginning and/or the end of an era. Economic and social changes alone are not enough to mark that transition.
Keywords: rhetoric, choice, change, good terms, culture.
Downloads
Published
How to Cite
Issue
Section
License
Declaration/Copyright transfer:
1. In consideration of the undertaking set out in paragraph 2, and upon acceptance by ANGLISTICUM for publication of the manuscript in the Journal, I/We hereby assign and transfer publication rights to ANGLISTICUM, whereas I/We retain the copyright for the manuscript. This assignment provides ANGLISTICUM the sole right and responsibility to publish the manuscript in its printed and online version, and/or in other media formats.
2. In consideration of this assignment, ANGLISTICUM hereby undertakes to prepare and publish the manuscript in the Journal, subject only to its right to refuse publication if there is a breach of the Author’s warranty in paragraph 4 or if there are other reasonable grounds.
3. Editors and the editorial board of ANGLISTICUM are empowered to make such editorial changes as may be necessary to make the Manuscript suitable for publication.
4. I/We hereby acknowledge that: (a) The manuscript submitted is an original work and that I/We participated in the work substantively and thus I/We hereby are prepared to take public responsibility for the work; (b) I/We hereby have seen and approved the manuscript as submitted and that the manuscript has not either been published, submitted or considered for publication elsewhere; (c) The text, illustration, and any other materials included in the manuscript do not infringe upon any existing copyright or other rights of anyone.
5. I/We hereby indemnify ANGLISTICUM and the respective Editors of the Journal as mentioned in paragraph 3, and hold them harmless from any loss, expense or damage occasioned by a claim or suit by a third party for copyright infringement, or any suit arising out of any breach of the foregoing warranties as a result of publication of the manuscript.
