English and its Role in the Development of Tourism in Albania and in the World
Abstract
This paper analyses the use of English in the field of tourism. Considering that tourism is one of the main pillars of the economic development of a certain country, special attention has been paid to the language being used. The use of English in the tourism sector has created many facilities for all those who wish to visit different countries. The economic, cultural, tourism development of England and the United States of America made English gain international use in the field of tourism. Tour operators, travel agencies, tourist guides, receptionists, etc, must have very good knowledge of English. Selective promotional strategies are of great importance in the tourism development sector and the language used is essential in this regard. Also, the use of English during various trips has a number of advantages. This paper also includes a study conducted in Albania involving some employees of the field of tourism. Finally, it was noted the importance of using English for tourism development in Albania.
Keywords: English language, tourism, international communication, tourists.
References
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Crystal, D. (2003). English as a Global Language. Cambridge: Cambridge University Press.
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Ritchie, J. and Zins, M. “Culture as a determinant of the attractiveness of a tourist region”, (1978).
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