BUSINESS INTELLIGENCE AS A DRIVING FORCE FOR QUALITATIVE DECISIONS

Ejup Rustemi, Mefail Tahiri

Abstract


The optimization of information for better decision-making has now become the major challenge for any company in order to position itself and gain in terms of competitive advantage. As a result, the terms: “economic intelligence” and “Business intelligence” are more and more common these days, especially with the advent of new information and communication technologies. However, the definition of each of the two notions remains vague and their meanings often confused. Indeed, by misuse of language, these two disciplines are considered to be equivalent while there exists between them a relationship that is all the more complex as it is complementary.

Keywords: business, intelligence, data, decision, organization.


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References


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