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Mefail Tahiri, Ejup Rustemi


Digital communication is simply all the media related to the digital world that allow a brand or a company to increase its availability while improving its visibility on the internet. Therefore, it is now essential for companies to use this type of communication, which is opposed to so-called traditional communication and which, in turn, is linked to conventional displays and advertising standards. This form of marketing is still used, but is slowly becoming obsolete. Currently, regardless of the age or sector of activity of the brand or company in question, digital communication is the only way to convey a modern and dynamic image and therefore, which also really makes it possible to increase its turnover over the long term as well as the number of customers.

Keywords: communication, digital, interaction, media, internet.

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