Quality Standards Impact in Marketing Activities in Organizations of the Food Industry in the Republic of Macedonia

Abstract

Power for Management of marketing activities is when there is the security of the food which is important and inextricably linked to its quality. Every consumer is entitled to a varied diet with safe and quality food. All organizations offer their safe and qualitative products and services that give power to the market. The aim is to develop voluntarily accepted quality standards and procedures for international verification of good agricultural practices. Competition characterizes the supply of high quality and safety and also with strong marketing activities. The examination through quality standards is a guarantee of quality and food safety. Marketing management is a key element to getting closer to customers, quickly and efficiently, quality standards are factors of satisfaction and at the same time stable. Crucially important for the functioning of any modern society is what the market offers us and what we choose to buy.

Keywords: marketing, management, quality, standards, food, protection.