BUSINESS INTELLIGENCE AS A DRIVING FORCE FOR QUALITATIVE DECISIONS

Authors

  • Ejup Rustemi University of Tetova "Fadil Sulejmani" - Tetova, North Macedonia
  • Mefail Tahiri University of Tetova "Fadil Sulejmani" - Tetova, North Macedonia

Abstract

The optimization of information for better decision-making has now become the major challenge for any company in order to position itself and gain in terms of competitive advantage. As a result, the terms: “economic intelligence” and “Business intelligence” are more and more common these days, especially with the advent of new information and communication technologies. However, the definition of each of the two notions remains vague and their meanings often confused. Indeed, by misuse of language, these two disciplines are considered to be equivalent while there exists between them a relationship that is all the more complex as it is complementary.

Keywords: business, intelligence, data, decision, organization.

References

Angelov, P. Dimitar P. Filev, Nikola Kasabov; “Evolving intelligent systems”, IEEE Press, New Jersey, 2010

Gert H.N. Laursen, Jesper Thorlund; “Business Analytics for managers”, Wiley Publishing, New Jersey, 2010

Vercellis, C.; “Business Intelligence”, Wiley Publishing, West Sussex, 2009

Williams, S., Williams, N.; “The Profit impact of business intelligence”, Morgan Kaufman Publishers, San Francisco, 2007

Withee, K.; “Microsoft business intelligence for dummies”, Wiley Publishing, Indianapolis, 2010

Yung C. Shin, Chengying Xu; “Intelligent systems modeling optimization and control”, CRC Press, Boca Raton, 2008.

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Published

2022-06-21

How to Cite

Rustemi, E., & Tahiri, M. (2022). BUSINESS INTELLIGENCE AS A DRIVING FORCE FOR QUALITATIVE DECISIONS. ANGLISTICUM. Journal of the Association-Institute for English Language and American Studies, 11(6), pp.21–24. Retrieved from https://anglisticum.org.mk/index.php/IJLLIS/article/view/2302

Issue

Section

Volume 11, No.6, June 2022