Ejup Rustemi, Mefail Tahiri


The act of transforming data into a visual representation, such as a map or graph, to make it easier for the human brain to interpret and derive meaning from it is known as data visualization. The primary purpose of data visualization is to assist in the detection of patterns, trends, and outliers in large data sets. The terms “information graphics” and “statistical graphics” are commonly used interchangeably. Data visualization is a process in the field of data science that involves displaying data after it has been collected, processed, and modeled. The Data Presentation Architecture (DPA) discipline aims to search, locate, alter, prepare, and transport data in the most efficient way feasible.

Keywords: data, visualization, information, visualization tools, customer.

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